Digital Strategist - UI/UX

Emigdio Castro

From a graduated Designer with big dreams to a Digital Strategist Manager, it's been a 15+ year journey.
Designing for the customer, putting myself in the customers place.

Anequim - Cole Realty

  • DIGITAL STRATEGIST
  • FRONT-END DESIGNER
  • UI/UX
  • FRONT-END DEVELOPER

UI/UX Frontend Developer/Designer | 2020 - Actual
Houston TX - Remote

Responsible for code optimization and website testing across different browsers. Coordinates, designs, and builds web pages using scripting languages, graphics, and other web development tools.
Design, wireframing and frontend develop of web pages in different technologies, platforms and languages like HTML, PHP, NET, VUE, CSS & Wordpress.
Participation in each of the creative processes of web projects: Research and Analysis, Layout, Design and prototyping, Testing and final delivery.

Main achievements:
Technical SEO strategy for the RV websites advancing front page organic rankings.
UI/UX Design for National wide Real Estate Platform.

Rescover

Avis Mexico

  • UI DESIGN
  • COORDINATOR
  • FRONT-END DESIGNER

Web Design Coordinator | 2010 - 2018
Merida Area, Mexico

Responsible for code optimization and test the website across different browsers. Coordinates, designs, and builds web pages using scripting languages, graphics, and other web development tools.
Participates in the development and production of new initiatives for the web development unit in order to ensure user-oriented design, functionality, completeness, accuracy, and timely release.

Main achievements:
Annual design framework update processes with design and online dev teams.
Coordinate a team of 4 people to achieve analytics, web design, advertising, social media goals. Coordinate projects with national agencies. Increased yearly budget thanks to successful campaigns.

Avis Mexico

  • PROJECT MANAGEMENT
  • DIGITAL STRATEGIST
  • UI/UX

Digital Strategist Manager | 2018 - 2020
Merida Area, Mexico

Responsible for the web site traffic growth, web site UI/UX and advertising revenue.
Consults with all internal managers strategizing their specific marketing needs incorporating the digital technology structure.
Create and maintain all e-commerce and lead generation platforms for all business units in the group, creating a great experience that works.

Main achievements:
On-page SEO & technical SEO strategy for Avis México advancing front page organic and Google map rankings.
Coordinate in-house marketing, dev & design agency with 10 people achieving revenue generation month by month growths.

avis
gestudios

GESTUDIOS

  • PROJECT MANAGEMENT
  • DIGITAL STRATEGIST
  • UI/UX
  • FRONT-END DESIGNER

Digital Strategist Manager and Sales (Freelance) | 2006 - current
Merida Area, Mexico

Responsible of web project designs as well as the management of e-commerce platforms such as Shopify, WordPress, Squarespace and in-house developments.
Customer design and technology consulting, customer path and user experience mapping.
Design, wireframing and develop of web pages in different technologies (just front-end) like HTML, PHP, NET, CSS, among others.
Participation in each of the creative processes of web projects: Research and Analysis, Layout, Design and prototyping, Testing and final delivery.

Teamwork matters

Education

UNIVERSIDAD DEL MAYAB
Bachelors of Arts - Graphic Design
Specialized in web design and IT
Aug, 2000 – Jul, 2005

Accomplishments

PMP Exam Prep Boot Camp
Amazon Wild Rydes Workshop
Hubspot Inbound Marketing
Google Ads (WIP)
On-Page and Technical SEO Test (WIP)

Languages

Spanish
(Native speaker)

English
(Business Level Intermedium)

Cool features

  • PERFECTIONIST
  • RESPONSIBLE
  • TEAM PLAYER
  • SELF LEARNER
  • ARTISTIC SOUL
  • DETAIL ORIENTED
  • ANALYTICAL

Hobbies

Find three hobbies you love:
One to make you money, one to keep you in shape, and one to be creative.

Skills

“Don’t wish it was easier, wish you were better. Don’t wish for less problems, wish for more skills. Don’t wish ofr less challenges, wish for more wisdom.”

~ Jim Rohn

Responsive Design (10+ years)
HTML, CSS, Bootstrap, Frontend Design 100%
UI/UX Prototype (10+ years)
Adobe, InVision, Sketch, Figma 100%
Business Analysis (7 years)
Agile, Adobe Analytics, User Stories 80%
Web Performance (6 years)
SEO, CDN, Cache, W3C Compliance, SEMrush 90%
Marketing (6 years)
Facebook Ads, Google Ads, Reporting, Analytics 80%

Professional Profile

“Dreams are extremely important. You can't do it unless you imagine it.”
~ George Lucas

Digital strategist

7+ Years

Focus on planning and achieving digital success, based on SEO, Web development, Technology and e-Commerce. Measure, A/B testing, coordinate marketing teams to achieve leads on budget.

Web Design development

10+ Years

Produce and maintain websites, new technologies, responsive design, wirefraiming, on-page and technical SEO strategy to boost organic traffic, best practices on web development.
Coordinate teams and project to achieve release dates.

UI/UX Design

10+ Years

Designing as the process, learn from the customer and our team, creative thinking and research, make prototypes, test, analyze and measure results.
Map the process, understand and improve our understanding of the customer journey. If we cannot measure how can we improve?

Portfolio

Some of my work from 2019 - 2023.
SEO, UI/UX, Frontend, PWA, WP, Shopify, etc.

Rescover
Budget
Bet4Me
Corral RV Resort
Makuh
Rentlyzer
Makuh